The MISS EARTH Pageant is an International Environmental Event is channeling the beauty pageant entertainment industry as an effective tool to promote environmental awareness. Because many people admire and aspire to be a beauty queen, Carousel Productions, Inc. believed beauty queens would be a good and effective advocate of worthy causes. To give life to this vision, Carousel Productions Inc. organized and launched in 2001 the MISS EARTH Beauty Pageant, a beauty event whose raison d’être was to have its candidates and winners actively promote and get involved in the preservation of the environment and the protection of Mother Earth. Apart from a strong emphasis on environmental protection programs, MISS EARTH also aims to showcase and promote various tourist destinations. Every year, 80 to 90 candidates from all over the world compete on beauty and knowledge of environmental issues. The winner of MISS EARTH will serve as the Ambassador to environmental protection campaigns worldwide.